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Marketing project ties in to color cosmetics launch online.
September 27, 2023
By: Lianna Albrizio
Associate Editor
Actress Jennifer Coolidge has reunited with ELF Cosmetics to launch a limited-edition lip collection and campaign called “Dirty Pillows. Inspired by an outtake from ELF’s and Jennifer Coolidge’s Big Game commercial shoot when asked what she’d name her own lipstick if given the chance. She jokingly said, “Dirty Pillows,” but that wasn’t a joke to the brand who saw another collaboration opportunity on their lips. “With the launch of Dirty Pillows, we're redefining what it ...
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